Here’s the Next Book for the Accelerate South Dade CEO Book Club

The entrepreneurs of the Accelerate South Dade CEO Book Club have selected their first book of 2020—Fanocracy: How to Turn Customers into Fans and Fans Into Customers, By David Meerman Scott and his daughter Reiko Scott.

Fanocracy: Back to the future

Since at least as far back as Tom Peter’s In Search of Excellence (1982) and Peter Drucker’s work well before that, we have known that merely creating a satisfied customer was steadfastly becoming insufficient. With the advent of the internet and social networks at the dawn of the new millennium, the floodgates burst open. Creating satisfied customers was downgraded from dependable competitive advantage to mere prerequisite.

Today, your business needs fans if it’s going to make it.

If that insight isn’t exactly chyron-worthy breaking news, then why are so many of us STILL getting it wrong?

Because building a fanocracy requires (a lot of) empathy…

One of the things that makes Fanocracy fresh and relevant is the Scott’s take on fandom. Their book explores BOTH sides of the equation: the organizations, creators and brands that seek to enthrall, and the loyal fans eager to engage to further animate the vision.

To that end, the book starts with a question that has great illuminating power:

What are you a fan of? 

It’s a deceptively simple question, but one that eases the reader into a detailed consideration of what turns people into fans. What better way to start building a fan-centric business than by considering our own personal experiences with fandom.

It’s a clever (and fun) hook.

And we’re enjoying it, as unabashed Scott fans.