If you want to know how to create ridiculously good content…
The name of the game in marketing is content creation.
As David Meerman Scott famously said, “You are what you publish.”
He’s right.
Customers don’t want to be interrupted by pushy sales people or bothersome ads. They still want to buy, mind you, but on their terms, not ours.
And customers have a lot of power these days—they have countless options for any service or product in the world; they’re swimming in a sea of information about anything and everything under the sun; whatever they desire is just a keyboard stroke away.
But they still need your assistance.
They want someone they can trust to do business with and that’s where content publishing comes in.
Your blog, podcast, videos, white papers, E-books, presentations and more, all serve to build trust with prospects and customers alike. It is through content that customers get to know you, like you, trust you, buy from you and refer all their friends because of how fantastic you are.
The better job you do at creating useful content, the bigger your competitive advantage becomes in a crazy, crowded marketplace.
But all that content has to be written.
Yes, all great content, no matter what the medium or channel, starts with words on a page.
BUT…
"Houston, we have a problem!"
For whatever reason, many people hate to write!
Maybe we think we’re not good at it, or it feels weird, or [insert your own limiting beliefs about writing here].
If I’m honest, I know that I’ve struggled with feelings of not being good enough to write anything that anyone would ever bother to read. It's okay, it's part of a normal process of becoming competent at anything.
Here's how you can get started
You don't have to feel stuck.
Here's what you can do to get started or get better:
Our next CEO Book Club's 4-week Master Class is based on Ann Handley’s, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
You are going to learn to create content so ridiculously good that clients will be flocking to you. How amazing would that be? What would that mean for your and your business?
Are you ready?
And best of all, this won’t cost you one red cent and it’s made just for you from 100% Pure, locally-sourced, Love .
So I am very excited to invite you to join this Master Class TODAY. It will change your business forever. I promise.
But please note, this is for bold entrepreneurs only.
Although this class is PRICELESS it does have a cost.
You will have to invest considerable time, energy and effort to do the work. Because in life, we get out what we put in.
So please, DO NOT join if you’re too busy or unable to do the reading, complete the homework assignments, attend our meetings and make your final presentation to the class.
I estimate that you will need to invest 3 to 4 hours of time each week to successfully complete this Class.
That’s not too bad…not if you consider the enormous value you will get out of this experience.
So be bold, my friend.
Will you accept the challenge?
Please see the attached PDF for more details.
Lastly, as of the time of this post, there are only a few seats left.
First come, first serve.